The Architectural Roofing Company
Christchurch · NEW ZEALAND | FREELANCE
out-of-home
Billboard
For TARC, I developed a series of digital and print applications that extended the brand identity across multiple touchpoints, creating a cohesive and purposeful visual experience.
The billboard campaign reimagines TARC's logo as a pathway towards new opportunities. A simple visual metaphor paired with "Hiring now." creates a bold and memorable recruitment message.
Image refinement and digital communications were designed to create a consistent and engaging brand experience. Through considered retouching and a clear editorial approach, each touchpoint reinforces TARC’s identity with precision and purpose.
DIGITAL
PICTURE-RETOUCHING
Marketing
Newsletter
PAMPHLET
A printed pamphlet was designed to communicate TARC’s services through a clear, cohesive, and purposeful visual approach.
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A refined digital experience with improved navigation, clear structure, and an interactive materials generator designed to inspire exploration and simplify decision-making. Large-scale imagery creates a strong visual impact, highlighting TARC’s craftsmanship and architectural approach while building a more immersive brand experience.
digital
web design
Business cards
Technical statements
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Business cards and technical statements were designed to extend TARC’s visual identity across professional touchpoints, combining clarity, consistency, and a refined brand presence.