BERGFRSICH WATER
GERMANY | ART DIRECTION for WMW Advertising Agency
A refined anniversary campaign celebrating
10 years of BERGFRISCH (= MOUNTAIN FRESH). The concept focuses on the brand’s essence: quality, regional heritage, and authentic character.
ANNIVERSARY COMMUNICATION
From the mountain to the bottle — Bergfrisch has represented purity and quality for 10 years. A refined anniversary logo was developed through a minimal and contemporary design language, reflecting the brand’s authenticity, consistency, and natural origin.
BRAND IDENTITY
ANNIVERSARY LOGO
EDITORIAL DESIGN
MAGAZIN "The Reichenhaller Water Journal"
The centrepiece of the anniversary communication was the “Reichenhaller Wasserblatt” customer magazine, created to bring the world of Bergfrisch closer to its regional audience. Featuring stories about the source, the Staufen mountain, and the company’s heritage, the publication strengthened brand connection while celebrating the anniversary.
SOCIAL MEDIA
REELS + STORIES
The anniversary story was extended into digital channels through a series of social media assets, creating a cohesive brand experience across print and online communication.
