ABOUT

For more than two decades, I’ve worked across strategy, art direction and design, turning ideas into identities, experiences and visual worlds. What keeps me interested is finding what gives something its character — the idea, tension or detail that makes it distinctive — and finding the right way to bring it to life.

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I’ve worked across Germany, Austria and New Zealand, with agencies, in-house teams and clients across different markets and cultures. Moving between places, disciplines and perspectives has taught me to stay curious, question the obvious and keep an open mind.

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I’m drawn to clarity without predictability, character without noise, and meaning without excess. Work that feels considered, but never overworked. Work that makes you look twice.

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And after more than 20 years, I still genuinely enjoy making things — the first idea, the unexpected turn, the moment when something suddenly clicks. Even better when it happens with good people who challenge, inspire and make the work better.

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From visual identities and packaging to campaigns, editorial, digital and spatial experiences, I bring together strategy, concept and craft to make ideas visible — with room for instinct, curiosity and a little play.

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Based in Auckland, New Zealand, I work globally with people and brands I value.