SELECTED WORK
NEW ZEALAND · GERMANY | FREELANCE
Projects created across New Zealand and Germany, translating ideas, values, and stories into meaningful visual identities, digital experiences, and print communication. Each piece is guided by purpose, clarity, and a belief that design creates lasting connections between people and brands.
H3 STRUCTURAL
DIGITAL
WEBSITE
VISUAL IDENTITY
LOGO + BUSINESS CARDS
A refined identity system was created for H3 Structural, combining logo design, digital experience, and stationery to reflect the consultancy’s precision, expertise, and collaborative approach.
MIX
VISUAL IDENTITY
LOGO'S
VISUAL LANGUAGE
ILLUSTRATION
EURO METALS
VISUAL IDENTITY
LOGO + BUSINESS CARDS
Brand Collateral
ROLL-UP BANNER
A cohesive brand identity was created for Euro Metals, translating their premium roofing and facade expertise into a refined visual system across logo, stationery, and print applications.
A visual identity created for Francesca Ronci, expressing a calm and contemporary aesthetic inspired by her holistic practice and Māori healing traditions. The project included logo and bilingual stationery design in English and Italian.
FRANCESCA RONCI
VISUAL IDENTITY
LOGO + BUSINESS CARDS
PRINT COLLATERAL
LEAFLET
A refreshed bike kit design extending the existing visual identity into a dynamic team application. The design creates a stronger visual presence while maintaining consistency with the established brand language.
DEFEND FIRE PROTECTION
BRAND APPLICATION
BIKE KIT
LOVE & FRIENDSHIP
PRINT COLLATERAL
WEDDING STATIONERY
A bespoke stationery system created for a friends’ wedding celebration, including invitations, save-the-dates, menus, place cards, and thank-you cards. The design creates a cohesive visual language across every touchpoint of the event.
PANNA SOAPS
SOAP DISH BOXES
PACKAGING DESIGN
A refined packaging system developed for Panna Soaps, featuring six unique soap dish boxes and a custom die-cut structure. The design balances functionality, craftsmanship, and a cohesive visual experience across the product range.
FOREST WORM
VISUAL IDENTITY
LOGO
PRINT COLLATERAL
LABEL + PRICE LIST
A considered brand identity developed for Forest Worm, translating the natural qualities of their handcrafted soap dishes into a refined visual language across logo, labels, and printed materials.
A visual identity designed to express clarity, warmth, and trust across logo, flyer, and business card design. The result is a cohesive brand presence that reflects Susann Prendel’s holistic practice with simplicity and care.
ENERGY HEALING
VISUAL IDENTITY
LOGO
PRINT COLLATERAL
Business Cards + Flyer
