ANJA WINKLER
DENTAL DESIGN & LABORATORY
GERMANY | ART DIRECTION for WMW Advertising Agency
DESIGN AND PRECISION.
Dentaldesign Anja Winkler combines master craftsmanship with a modern approach to dental technology. The brand reflects precision, aesthetics, and personal care, creating trust through quality and attention to detail.
The objective was to develop a refined brand identity that communicates expertise while expressing calmness, confidence, and reliability.
VISUAL IDENTITY
LOGO
DITIGAL
WEBSITE
LOGO & VISUAL IDENTITY
The visual identity centres on a distinctive monogram created from the initials A and W, subtly forming the silhouette of a tooth. The result is a timeless and recognisable brand mark.
A palette of green, white, and soft salmon conveys freshness, trust, and balance. Together with a clean graphic system, it establishes a consistent visual language across all brand touchpoints.
DIGITAL EXPERIENCE & BRAND STRATEGY
The website forms the centrepiece of the new brand identity, bringing the values of Dentaldesign Anja Winkler to life. The brand positioning is built on the belief that dental technology is about more than precision alone. It creates trust, provides reassurance, and helps people feel confident.
Inspired by the tranquillity and clarity of the Höglwörther See/Höglwörther Lake region, the brand world combines craftsmanship with a genuine human approach. Generous white space, a clean visual structure, and authentic content translate these values into the digital experience.
The result is a website that perfectly reflects what Dentaldesign Anja Winkler stands for:
precision without pressure, quality without compromise, and trust built through personal connection.
BUSINESS CARDS + ORDER PAD
Apparel
T-Shirts
BRAND APPLICATIONS
The brand identity was applied consistently across every touchpoint, including stationery, signage, and workwear. A clean design system, thoughtful details, and a restrained colour palette create a professional, approachable, and recognisable brand experience across both print and physical environments.
BRAND PHOTOGRAPHY
A bespoke photography concept captures Anja Winkler, her craftsmanship, and her working environment with authenticity. The imagery builds trust by revealing the people behind the brand rather than simply documenting the business.
From strategy comes design. From design comes identity. The result is a brand that is clear, timeless, and authentic. I was responsible for the Art Direction of the entire project.